http://en.wikipedia.org/wiki/The_Evolution_of_Cooperation#Conclusion

... how does one safeguard against a business partner cheating?

Unlike large corporate companies there is typically insufficient capital to use legal resources; how does one guard against a Pavlov business partner/associate?

http://www.businessweek.com/articles/2014-06-20/clayton-christensen-responds-to-new-yorker-takedown-of-disruptive-innovation

... know which camp you are in, and also if you are in both!

In a further move to position itself as a technology developer within a comprehensive spectrum of business solutions, Georeality has formed the Retail Spatial Intelligence (RSI) consortium with key players in the retail business.

Mooted in mid 2013, RSI has now established itself officially as a solutions delivery portal.

Increasingly, as the individual products and services of each associate are blended into a holistic solution, RSI will become the portal for solution delivery, with one of the associates, Intelligent Maps, performing a central administration role with respect to service level agreements, invoicing etc.

This leaves the specialists within each focus free to spend more time on the delivery of their component of the solution matrix, and provides a single point of reference for the solution delivery to the Client.